Source Naturals: The Contest Kickoff

Making Wellness Feel Personal

At Threshold Enterprises, my team helped Source Naturals shift from a B2B tone to a brand voice that actually spoke to real people. We launched digital contests and direct-to-consumer campaigns as part of a rebrand and awareness effort—and as the first step in transitioning Source Naturals into a B2C brand. These initiatives gave the brand some personality and gave customers a reason to engage. It wasn’t just a shift in messaging—it was a shift in mindset.