Threshold: From Print to Pixel

Killing the Catalog (In a Good Way)

My first big swing as Senior Web Designer at Threshold Enterprises? Ditching the printed expo catalog. For Expo East—one of the biggest natural supplements conventions—I built a digital version that let the sales team present pricing offers from tablets instead of lugging around stacks of paper. It wasn’t just prettier—it was faster, lighter, and actually useful. The result? A new digital standard for all future Threshold events.