SourcePure, Refreshed

A Brand Glow-Up on a Tight Leash/h4>

SourcePure offers citrus-derived CBD products designed to support chronic pain relief without the stigma or side effects of traditional alternatives. When I take on a redesign, I don’t just change the visuals—I shift how design is perceived inside the company. For SourcePure, I navigated legal, technical, and budget constraints to create a site that was clean, modern, and unlike anything else in the Source Naturals ecosystem. The result was a more usable, engaging experience that breathed new life into the brand. The sales team was hyped and couldn’t wait to show it off.

Citrus Cues That Stick

SourcePure’s CBD is derived from oranges—a detail I used to my advantage in the visual storytelling. Through bold imagery and iconography, I leaned into the citrus connection to emphasize the brand’s unique take on natural relief, making it more memorable and approachable for chronic pain sufferers.